Deans Painting Completed!

I finally finished Dean's painting for his living room. Over a year ago when he moved into his new house, he handed me a blank canvas and said "This is my house warming gift... can you paint me a picture to hang up." A year later, this is what I came up with.

I have been studying up on brand identity for the last year and have found there is still a difficulty clarifying the difference between a brand and logo for some people. What is the difference between the two? and does it really make a difference when the idea of growing or marketing your company comes into play? The answer is yes! There is a difference!


Brand
Definition from www.businessdictionary.com
Unique design, sign, symbol, words or a combinations of these, emplyed in creating an image that identifies a product and differentiates it from its competitors. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer’s mind. Thus brands help harried consumers in crowded and complex marketplace by standing for certain benefits and value. Legal name for a brand is trademark and when it identifies or represents a firm, it is called a brand name.

Logo
Definition from www.businessdictionary.com

Recognizable and distinctive graphic design, stylized name, unique symbol, or other device identifying a business or organization. Also called logotype, it is affixed, included or printed on all advertising, buildings, communications, literature, products, stationery, and vehicles. Not to be confused with a brand, which identifies a product or family of products.

Creating just a logo is not sufficient anymore for a company or organization to get the image of their product or service out there. It's all about creating a Brand Identity now. It's about creating more than a design, a sign or symbol. It's about creating a lasting image, thought and emotion in our customers and future customers eyes.

All in All...

Brand Identity is the perceived emotional image of a company as a while and the guidelines a company follows to accomplish it.

Logos identifies a business or organization in its simplest form via the use of a symbol or mark.